5 VERY IMPORTANT SELLING FACTORS YOU MUST NEVER AVOID
5 VERY IMPORTANT SELLING FACTORS YOU MUST NEVER AVOID IF YOU WANT TO INCREASE YOUR SALES
Selling has never been more difficult than now especially when it comes to trusting the effectiveness , efficiency and durability of either a product or service. People hardly sell these days and it's really alarming.
However while it has been difficult for some people to make quantum sales, some other people are making huge returns over and over again. This reason is not far fetched. Those who are making countless sales know what others don't know and they do what others won't do. This is what differentiates them from the rest.
It takes a high level of selling skill to be able to make countless sales regardless of the pressing pressures and challenges that countless numbers of people are currently facing in the market place.
It is interesting to note that one of the most important skill sets you must acquire if you want to make huge income in your business is your ability to SELL and not just the ability to sell but the ability to sell successfully with a measure of consistency.
No matter how wonderful your product or service is, if you don't know how to sell it to the right customers, you won't make any meaningful profit and you'll soon become frustrated.
Selling is one of the greatest skill you can ever learn. The reason is that every other factor in your business be it accounting, management, human resources, recruitment etc depends heavily on it for the survival of your business.
If you can't sell, you can't make profit and if you can't make profit, your business will die naturally.
So if there's anything you need to take seriously, it is the ART OF SELLING.
This is exactly why you must master these 5 basic selling factors if you want to sell and make huge profits from your business.
THE 5 IMPORTANT FACTORS YOU MUST NEVER AVOID IF YOU WANT TO INCREASE YOUR SALES
1. DON'T SELL WHAT YOUR PROSPECTS DON'T NEED
One of the biggest errors you can ever make is to sell a product your prospects don't need. A whole lot of people are victims of this mistake. This is why a lot of people are really frustrated because they ain't selling and they're wondering why.
It's not about what you want to sell but about what your prospects want to buy.
Once you get your prospects to identify for themselves what they truly desire and need, then will it be easier for you to proffer your product or service as the right solution that suits what your prospects really need.
2. IDENTIFY THE CHANNELS THAT GENERATE PROFITABLE CUSTOMERS FOR YOU.
Knowing the advertising channels that generates sales and profit for you and the ones that's costing you more than its worth is very crucial.
In as much as it is very important and expedient to pay money for advert in order to get customers, you must know how much you make from a customer and how much you can spend to get one.
You must however not rely on one source to pull traffic to your business.
Most people rely on Facebook and Whatsapp alone. However there are other sources such as LinkedIn, blog, Instagram etc.
By the way, it is important and imperative for me to say that if you're not willing to pay money to get customers, then you're not yet serious about your business. In fact, you're not yet in business. This makes advertising very critical .
3. USE THE POWER GUARANTEE STRATEGY
In sales, one of the best ways to remove resistance and skepticism is to use the power of guarantee strategy.
Using this strategy helps to build trust and goodwill. It brings customers more than you can handle.
If you're not willing to guarantee your product or service in any way, why should any of your prospects TRUST you with their HARD EARNED MONEY and what makes you different from other people they've done business with and ran at a loss?
This is why a guarantee closes that GAP.
As a business person who is either selling a product or delivering a service, what's your guarantee?
4. CREATE DESIRE AND TRUST IN THE MARKET PLACE
One of the best ways to attract your dream clients and get them fast is to create desire and trust in the market place and genuinely build goodwill that helps your prospects whether they buy from you or not.
In essence, you're building your CREDIBILITY and setting yourself apart from what everyone else is doing in the market place.
People are more skeptical about who they can trust more than ever before and so their ability to trust you genuinely will make you their only option should they need your product or service.
Business is basically about trust.
People trust brands which is why they can spend their hard earned money on it.
For example what's so special about Apple iPhones? But People are willing to spend their fortunes on Apple phones because they trust the brand. It has built it's credibility in the market place.
So the one billion dollar question for you is, 'DO YOU HAVE CREDIBILITY IN THE MARKET PLACE'?
5. APPLY THE FOMO STRATEGY
You must be aware that there are certain prospects who despite the FANTASTIC value you're offering, will still be skeptical about buying from you.
In this case, you should apply the FOMO STRATEGY
FOMO is an acronym for 'FEAR OF MISSING OUT'
You must learn to withdraw your product or service should you sense an unwillingness from your prospects.
People naturally don't like missing out of anything valuable. So the idea here is to attach value and importance to what you're delivering.
You must see value on what you do else no one else will.
When you create this idea of scarcity and uniqueness for your product while creating this fear of missing out if they don't get your product or service, it will endear your prospects to see value in whatever it is you're offering.
The FOMO strategy requires some measure of techniques which you ought to master before you can apply it to your product or service.
But it always works any day, any time.
Daniel Kemka is a Sales Coach, a speaker and a Blogger. Has has helped hundreds of businesses to increase their profits. He has coached hundreds of people on how to make huge sales from their business. He speaks in conferences and trains top executives.
His wealth of experience has spanned for more than a decade.
He is currently based in Lagos, Nigeria, West Africa.
If you find this article interesting and valuable, do well to share it to your friends and business associates.
©Daniel Kemka Blog
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