The Mind Share Strategy

 WHAT COMES TO PEOPLE'S MIND WHEN YOUR BRAND NAME IS MENTIONED? 

Growing up, I never the there was something called 'seasoning cube', all I knew was Maggi and Knorr. 

I never knew there was something called toothpaste, all I knew was MacLean and Close-up.  Why? 

Because they became a household NAME and they were on everyone's lips especially if you lived in Lagos Nigeria, I don't know about other states.

 

Today, when people say 'Google it', they're simply telling you to look up the answer to a question on Google because Google seem to have the answer to almost everything and it has become a household name. 

When you hear people say, 'we will UBER our way to the venue', they are saying that they'll use a private transport to their destination and this is because Uber has become a household name. 

By the way, this is the DRIVING FORCE of Daniel Kemka Blog. We want every brand that advertised with us to become a household name, which is why we push and advertise the brands of our customers beyond their destinated advert period. 

Those who have advertised with us can attest to this fact. 

But here's the secret to becoming a household name. 

The secret is called 'MIND SHARE'. 

Mind share is simply a marketing strategy that attempts and succeeds in making your brand, product or service the first one that comes to the mind when a customer or prospect thinks of a particular market need. 

This is a brand visibility on another level and for you to attain this height, you must be ready to invest heavily and constantly on advert and publicity, positioning your brand as the number one solution to a specific need. 

This is why you need to consider advertising with advert brands like DANIEL KEMKA BLOG. 

So, if you want to increase your brand visibility, you might need to apply the MIND SHARE strategy into your brand, product or service. 

My name is Coach Daniel Kemka. I want your brand to become a household name. 

© Daniel Kemka Blog